USE DATA TO QUANTIFY YOUR APP’S SUCCESS

Analytics Best Practices for Xamarin iOS & Android Apps

Quick Tips For Product Owners, Business Analysts & Devs of Native Apps as well

The First Prototype
8 min readOct 30, 2019

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When you’ve worked on multiple published apps, you’ll learn unique lessons while implementing solutions for each of the challenges. One of the apps I worked on, had thousands of active users and received so complaints about the inability to login that one could assume that no one was able to login. What was worse is that we had no way to quantify what percent of login attempts succeeded. Lo and behold: the power of analytics! With 2 extra lines of code, we were able to figure it out!

As part of the Xamarin October Challenge, where developers share best practices across Xamarin, this article goes over implementing Analytics in apps.

Common Challenges

Developers commonly code what they are told to do, but Business is not certain of what data from apps can help them. They know they want “data” but there is no industry standard of mobile analytics. There are UI design guidelines set out by Apple (Human Interface Guidelines) and Android (Material Design), and Accessibility guidelines (WCAG) that we follow for platforms, but for Analytics, companies essentially try different solutions and just improve on it over time. That sounds inefficient, and it is why we need more unity from the community out there.

Why Aren’t The Default Analytics Enough

By default, Apple & Android do record app analytics that are accessible to Admin users of the accounts, as you can see in the pictures below:

Overview of some of the analytics captured by the Google Play Store
Overview of some of the analytics captured by the Apple App Store

But none of the default analytics can tell:
- What’s the most used feature in the app that we should put more resources into?
- How many people have had trouble signing in? Or submitting the form?
- Which product in the promotion do people like most? Are people not adding it because of the price?
- What does the sales funnel look like? How many users drop at the Shopping Cart because…

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